The Canine Chaos of Summer House: Unpacking the Great Hard-Seltzer War of the Hamptons As the sun-kissed days of summer stretch out before us, one thing is certain: the Hamptons will be abuzz with the drama, glamour, and, of course, hard seltzer-fueled shenanigans that have come to define the iconic Bravo series Summer House. But this season, a new narrative thread has emerged: the Great Hard-Seltzer War of Summer House. In this cutthroat battle for the hearts (and Instagram feeds) of the show’s loyal fans, the likes of Kyle Cooke’s Vixen hard seltzer are being pitted against Lindsay Hubbard’s own Westbourne brand. As alliances are formed and tempers fray, one question remains: who will reign supreme in the world of Summer House’s hard seltzer elite? In this article, we’ll dive into the juicy details of this epic showdown and explore what
The Neutral Ground: Craig Conover

Historically, the Summer House cast has been divided on their hard-seltzer preferences, with many adhering to the Loverboy brand founded by Kyle Cooke. However, the recent emergence of other brands, such as Truly and Spritz Society, has created a new dynamic, and Craig Conover’s decision to invest in Spritz Society has added another layer of complexity to the situation.
Conover, a 36-year-old pillow entrepreneur, has been a regular cast member on Summer House, and his relationship with Paige DeSorbo, a fashion influencer and co-host of the Giggly Squad podcast, has been a central theme on the show. DeSorbo initially turned Conover on to Spritz Society, and he has since become a public-facing investor in the brand.
Cooke, Conover’s friend and fellow cast member, had reportedly asked Conover to invest in Loverboy instead of Spritz Society. However, Conover declined, and Cooke later claimed that he had never given Conover an offer to invest in Loverboy.
The situation has sparked tension among the cast members, with some expressing their loyalty to Cooke and Loverboy, while others have defended Conover’s decision to invest in Spritz Society.
The Aftermath
The Damage is Done
The hard-seltzer wars have created tension and drama among the Summer House cast, with some cast members feeling betrayed by Cooke’s decision to prioritize Loverboy over other brands.
- Paige DeSorbo has been particularly vocal about her support for Conover and Spritz Society, while also expressing her loyalty to Cooke and Loverboy.
- Hannah Berner, a comedian and co-host of Giggly Squad, has been involved in a public feud with Cooke over her decision to promote Truly hard seltzer on her show.
The situation has also led to a rift between Cooke and some of his fellow cast members, with Cooke accusing them of betraying his trust by promoting other hard-seltzer brands.
The Business of Reality TV
The hard-seltzer wars reflect the broader theme of loyalty and loyalty in reality TV, with some cast members prioritizing their own brands over their relationships with other cast members.
In reality TV, the line between loyalty and self-promotion can be blurred, and cast members often find themselves in situations where they must choose between their personal relationships and their own interests.
The hard-seltzer wars have highlighted the tensions that can arise between cast members who prioritize their own brands and those who are loyal to Cooke and Loverboy.
The Future of Summer House
The Impact on the Show
The hard-seltzer wars have created a new dynamic on Summer House, with some cast members feeling like they are under pressure to promote Loverboy or other brands in order to fit in.
The show’s producers may need to navigate this situation carefully in order to maintain the show’s integrity and avoid alienating any of the cast members.
Ultimately, the future of Summer House will depend on how the cast members navigate their relationships and priorities in the face of the hard-seltzer wars.
The Reunion
The Battle Lines are Drawn
Last night’s highly anticipated Summer House reunion was a dramatic and intense affair, with host Andy Cohen addressing the cast members and their hard-seltzer loyalties.
Cohen addressed the cast members turned exes Lindsay Hubbard and Carl Radke, telling them, “I want to say on behalf of America, I am so glad you’re not getting married.”
The exes freely revealed the financial details of their canceled nuptials and breakup, which was fascinating.
The Teasers and Tensions
During the reunion, the cast members discussed their relationships and priorities, with some expressing their loyalty to Cooke and Loverboy, while others defended Conover and Spritz Society.
The conversation was often tense and dramatic, with some cast members accusing others of betraying their trust.
The situation was further complicated by the revelation that Cooke had asked Conover to invest in Loverboy instead of Spritz Society.
The Fallout
The aftermath of the reunion has been dramatic, with some cast members expressing their loyalty to Cooke and Loverboy, while others have defended Conover and Spritz Society.
The situation has also led to a rift between Cooke and some of his fellow cast members, with Cooke accusing them of betraying his trust by promoting other hard-seltzer brands.
Ultimately, the future of Summer House will depend on how the cast members navigate their relationships and priorities in the face of the hard-seltzer wars.
Conclusion
The Great Hard-Seltzer War of Summer House – The Cut
The Great Hard-Seltzer War of Summer House – The Cut has shed light on the complex and contentious world of craft distilleries, highlighting the intricacies of the hard seltzer market and the fierce competition that drives it. At its core, the article emphasizes the tension between the traditional and craft distilleries, as well as the rapidly evolving consumer landscape.
A key point discussed in the article is the rise of craft distilleries, which have disrupted the traditional distilling industry by offering unique and innovative products. This shift has led to increased competition, as more distilleries emerge to capitalize on the growing demand for hard seltzer. Critics argue that the craft distilling industry has disrupted the natural balance of the market, leading to higher prices and inconsistent product quality.
The article also touches on the role of summer house communities in the Great Hard-Seltzer War. This phenomenon refers to the cultural phenomenon of summer house communities, which have become hubs for craft distilleries. These communities have created a thriving scene, with distilleries, bars, and events catering to the growing demand for hard seltzer. However, the article highlights the tensions between the traditional and craft distilleries, as well as the impact of summer house culture on the distilling industry.
The Great Hard-Seltzer War of Summer House – The Cut raises important questions about the future of the craft distilling industry. As consumers continue to demand more unique and innovative products, the question remains: will the craft distilling industry be able to adapt to these shifting consumer preferences, or will it become increasingly fragmented and unsustainable?