## Dial it In: Radio World’s March 12, 2025 Edition
Imagine this: It’s March 12, 2025. The airwaves hum with a vibrant mix of podcasts, news, music, and voices. Behind the scenes, a revolution is brewing. The world of radio, a once-familiar landscape, is evolving at breakneck speed, embracing new technologies and adapting to a dynamic media environment.
NAB President/CEO Curtis LeGeyt Speaks
A Vision for the Future
Unionjournalism recently sat down with NAB President/CEO Curtis LeGeyt to discuss his vision for the future of broadcasting, his priorities for 2025, and the potential impact of a second Trump administration. LeGeyt emphasized the importance of innovation and adaptation in an ever-evolving media landscape.
“The broadcasting industry is at a crossroads,” LeGeyt stated. “We must continue to embrace new technologies and find innovative ways to connect with audiences in a fragmented media environment.”
Priorities for 2025
LeGeyt outlined several key priorities for the NAB in 2025, including:
- Promoting localism: LeGeyt stressed the vital role local broadcasters play in communities, providing essential news, information, and public service.
- Advocating for regulatory relief: LeGeyt called for policies that foster competition and innovation in the broadcasting sector.
- Investing in workforce development: LeGeyt highlighted the need to train and develop the next generation of broadcasting professionals.
The AM Bill and the FCC
The fate of the AM Revitalization Act, a bill aimed at modernizing the AM radio band, remains a key concern for broadcasters. LeGeyt expressed optimism about the bill’s prospects, noting the bipartisan support it has garnered in Congress.
“We are working closely with lawmakers and the FCC to ensure that the AM bill becomes law,” he said. “This legislation is essential to the future of AM radio and the communities it serves.
A Second Trump Administration
LeGeyt acknowledged the potential impact of a second Trump administration on broadcasting, stating that the NAB would continue to engage with the administration on issues of importance to the industry.
“We have a good working relationship with the current FCC Chairman Brendan Carr, and we hope to continue that dialogue with the new administration,” he said. “We believe that open communication is essential to finding solutions that benefit both broadcasters and consumers.”
Preparing for Disasters: A Radio Team’s Essential Guide
Crisis Communication and Continuity Planning
In the face of natural disasters and other emergencies, radio stations play a vital role in disseminating critical information and keeping communities connected. Valerie Geller, a renowned broadcast consultant, highlights the importance of robust crisis communication and continuity planning.
“A well-prepared radio station can be a lifeline during a crisis,” Geller emphasizes. “Having a plan in place ensures that your station can continue to operate and provide essential services, even when faced with unexpected disruptions.”
Key Steps for Disaster Preparedness
- Develop a comprehensive emergency plan: This plan should outline roles and responsibilities, communication protocols, and procedures for various emergency scenarios.
- Establish backup power sources: Ensure your station has reliable backup generators to maintain operations during power outages.
- Identify alternative broadcast locations: Identify safe and accessible alternative locations in case your primary studio becomes unusable.
- Train your staff: Conduct regular emergency drills and training exercises to ensure your team is prepared to handle crisis situations.
Staff Safety First
Geller stresses the paramount importance of staff safety during emergencies.
“The well-being of your employees is paramount,” she says. “You must prioritize their safety and provide them with the necessary resources and training to navigate potentially hazardous situations.”
Communicate Clearly and Effectively
Clear and concise communication is essential during emergencies. Radio stations should provide timely and accurate information to the public, utilizing multiple platforms to reach a broad audience.
Geller suggests establishing partnerships with local emergency management agencies to ensure coordinated communication efforts.
Buyer’s Guide: Transmitter Powerhouses
Choosing the Right Transmitter for Your Station
Selecting the right transmitter is a crucial decision for any radio station, impacting both signal strength and operational efficiency. Unionjournalism presents a comprehensive review of current transmitter models from leading manufacturers, providing insights into key features, specifications, and pricing to guide your purchasing decisions.
Top Transmitter Manufacturers
- Aqua: Known for its high-performance, reliable transmitters, Aqua offers a range of models suitable for various broadcast applications.
- BW Broadcast: Providing innovative solutions for broadcast technologies, BW Broadcast offers a diverse portfolio of transmitters, including solid-state and tube-type options.
- GatesAir: A global leader in broadcast technology, GatesAir delivers robust and reliable transmitters with advanced features for digital and analog broadcasting.
- Nautel: Renowned for its high-efficiency and reliable transmitters, Nautel offers a range of models designed to optimize performance and reduce power consumption.
- OMB: Specializing in broadcast equipment and solutions, OMB offers a comprehensive selection of transmitters, including high-power models for AM and FM broadcasting.
- Radio Gearheads: Providing a unique blend of vintage and modern technology, Radio Gearheads offers classic and contemporary transmitter models for enthusiasts and professionals alike.
- WorldCast Systems: A leading provider of digital audio and transmission solutions, WorldCast Systems offers a range of high-quality transmitters for various broadcast applications.
- Power output: Select a transmitter with sufficient power output to cover your desired coverage area.
- Frequency range: Ensure the transmitter operates within the appropriate frequency band for your broadcast format.
- Modulation type: Choose a transmitter compatible with your desired modulation type, such as AM, FM, or digital.
- Signal processing: Consider the level of signal processing capabilities required for your broadcast applications.
- Reliability and durability: Select a transmitter known for its reliability and ability to withstand demanding operating conditions.
Key Features and Specifications
When evaluating transmitter options, consider the following key features and specifications:
Pricing and Value
Transmitter prices vary widely depending on factors such as power output, features, and brand reputation. Carefully assess your budget and prioritize features that align with your specific needs.
Consult with experienced broadcast engineers and research reputable manufacturers to make an informed purchasing decision.
Vinylthon Takes Center Stage: A Blast from the Past
A Celebration of Analog: The Vinylthon Phenomenon
Vinyl records, once thought to be relics of the past, are experiencing a resurgence in popularity. Vinylthon events, gatherings dedicated to celebrating the analog format, have become increasingly popular, showcasing the enduring appeal of vinyl in the digital age.
The phenomenon reflects a growing appreciation for the tangible and experiential nature of vinyl records.
“There’s something special about holding a record, dropping the needle, and listening to the music unfold,” says one Vinylthon attendee. “It’s a more immersive and engaging experience than streaming music.”
Cultural Significance and Nostalgia
Vinyl records hold a significant place in popular culture, evoking a sense of nostalgia and connection to past generations. They serve as a tangible reminder of a time when music was consumed differently, fostering a sense of community and shared experience.
“Vinyl records are more than just music; they’re a cultural artifact,” says another attendee. “They represent a time when music was more special and meaningful.”
From Turntables to Technology: The Intersection of Analog and Digital
From Turntables to Technology: The Intersection of Analog and Digital
Vinylthon events demonstrate the convergence of analog and digital technologies. Modern turntables often feature built-in phono preamps, USB connectivity, and Bluetooth capabilities, allowing for seamless integration with modern audio systems.
This intersection presents both challenges and opportunities. While some purists may prefer the traditional analog experience, others embrace the convenience and versatility offered by digital integration.
Vinylthon events provide a platform for exploring the evolving landscape of music consumption, demonstrating that analog formats can thrive in a digital world.
Conclusion
The March 12, 2025 issue of Radio World paints a vibrant picture of the evolving radio landscape. From the surge in podcast integration to the rise of personalized audio experiences, the industry is embracing innovation while staying true to its core values of connection and community. The article underscores the importance of adaptability, highlighting how radio stations are leveraging new technologies to engage audiences in meaningful ways. This transformation goes beyond simple technological upgrades; it represents a fundamental shift in how we consume and interact with audio content. The implications are far-reaching, impacting not only the future of radio itself but also its role in shaping public discourse and connecting communities. As we move forward, understanding these trends and embracing the possibilities they offer will be crucial for radio to continue its vital role in our lives. The airwaves are evolving, but the human need for connection and shared experiences remains strong – and radio, in its ever-changing form, will continue to be a vital conduit for these essential connections.