Robbie Williams, the British pop icon known for his chart-topping hits, flamboyant stage presence, and tumultuous personal life, is finally getting the big-screen treatment. This week sees the premiere of “Better Man,” a biopic chronicling Williams’ rise to fame, his struggles with addiction and self-doubt, and his ultimate triumph over adversity. We delve into the heart of this highly anticipated film, exploring its potential to illuminate the complexities of one of music’s most enigmatic figures and the challenges he faced behind the glitter and glamour.
Release Strategy
Better Man, a fantasy musical biopic chronicling the career of singer Robbie Williams, premiered in theaters nationwide on January 10, 2025. The film, directed by Michael Gracey, known for his work on The Greatest Showman, took a unique approach by presenting Williams as a chimpanzee, offering a fresh perspective on the traditional musical biopic genre. This theatrical release was followed by a premium video-on-demand (PVOD) launch on February 11, 2025, allowing audiences to enjoy the film digitally through various platforms.
For those who prefer streaming, Better Man became available on Paramount+ on March 11, 2025. Paramount+ offers two subscription plans: the ad-based Paramount+ Essential plan at $7.99 per month and the ad-free Paramount+ with Showtime plan at $12.99 per month. This release strategy caters to both traditional theater-goers and streaming enthusiasts, maximizing the film’s reach and accessibility.
The film’s availability on other digital platforms, including Prime Video, Apple TV, and Fandango at Home, further broadens its audience. Prime Video, for instance, lists Better Man for pre-order at $24.99, with a rental option expected to be around $19.99 for a 48-hour period. This multi-platform approach ensures that fans have various options to experience the film, aligning with the evolving landscape of entertainment consumption.
Critical and Audience Response
Rotten Tomatoes Critics and Audience Scores
Better Man received critical acclaim, boasting an 88% “fresh” rating on Rotten Tomatoes based on 211 reviews. The Critics Consensus praises the film for its daring use of visual effects, stating, “Daring to substitute its marquee star with a VFX creation and somehow pulling it off, Better Man makes a monkey out of the traditional musical biopic to thrilling effect.”
The audience was equally enthusiastic, giving the film a 90% “fresh” rating on Rotten Tomatoes’ Popcornmeter based on over 250 reviews. This overwhelmingly positive reception underscores the film’s unique approach and its resonance with viewers.
Award Nominations and Industry Recognition
The film’s innovative storytelling and technical prowess earned it several prestigious nominations. Better Man was nominated for Best Visual Effects at the 2025 Oscars, British Academy of Film and Television Awards (BAFTAs), and Critics Choice Awards. Additionally, it received a nomination for Outstanding Achievement for Character Animation at the Annie Awards. The Golden Globes also recognized the film, nominating its original song “Forbidden Road” for Best Original Song – Motion Picture.
These accolades not only highlight the film’s technical achievements but also its cultural impact, positioning it as a standout entry in the biopic genre. The recognition from industry bodies further validates Better Man’s unique approach and its potential to influence future biopics.
Box Office Performance and Financial Implications
Better Man made nearly $2 million domestically and $12.3 million worldwide, totaling $14.3 million. While these figures are modest compared to blockbuster releases, they reflect the film’s niche appeal and the challenges of competing in a crowded market. The film’s production budget, estimated at $110 million before prints and advertising costs, indicates a significant investment in its unique concept and execution.
Despite the financial implications, the film’s success on streaming platforms and its critical acclaim suggest a positive return on investment. The PVOD and streaming strategies have become crucial for films like Better Man, ensuring broader reach and long-term revenue streams.
Better Man on Paramount+
Streaming Details
Better Man is now available on Paramount+, Paramount’s streaming service, which offers a mix of original content, live sports, and a vast library of movies and shows. To access the film, viewers need a Paramount+ subscription, with plans starting at $7.99 per month for the ad-supported Essential plan or $12.99 per month for the ad-free plan with Showtime included.
The availability of Better Man on Paramount+ aligns with Paramount’s strategy to leverage its extensive content library and attract subscribers. The film’s unique narrative and strong critical reception make it a valuable addition to the platform, offering viewers a fresh and engaging cinematic experience.
Availability on Other Digital Platforms
In addition to Paramount+, Better Man is available on other digital platforms, including Prime Video, Apple TV, and Fandango at Home. This multi-platform strategy ensures that the film reaches a wider audience, catering to diverse viewing preferences and consumption habits.
On Prime Video, Better Man is listed for pre-order at $24.99, with an expected rental price of around $19.99 for a 48-hour period. This pricing strategy balances accessibility with profitability, making the film available to a broad audience while generating revenue for Paramount Pictures Home Entertainment.
Implications for Paramount+ and the Industry
The Impact of Streaming on Theatrical Releases
The release of Better Man on Paramount+ highlights the growing impact of streaming on theatrical releases. As streaming services become more prevalent, studios are increasingly relying on these platforms to extend the lifespan of their films and reach a broader audience.
Paramount’s decision to release Better Man on Paramount+ shortly after its theatrical run demonstrates a shift in strategy, prioritizing long-term streaming revenue over traditional box office success. This approach is becoming more common as studios adapt to changing viewing habits and the rise of streaming platforms.
The Role of Biopics in Streaming Services’ Content Strategy
Biopics like Better Man play a crucial role in streaming services’ content strategy. These films often attract a dedicated audience of fans and offer unique storytelling opportunities. By investing in high-quality biopics, streaming services can differentiate themselves from competitors and attract subscribers.
Better Man‘s unique perspective and strong critical reception make it a valuable addition to Paramount+’s content library. The film’s success on the platform can inspire similar projects, further enriching the streaming service’s offerings and enhancing its appeal to viewers.
Cultural Impact and Controversies
British-American Relations and Pop Culture
Better Man delves into the life of Robbie Williams, a figure who has significantly influenced British and global pop culture. Williams’ career, marked by meteoric rise, dramatic fall, and remarkable resurgence, mirrors the evolving dynamics of the music industry and British-American relations.
The film’s unique portrayal of Williams as a chimpanzee adds a layer of cultural commentary, reflecting the performer’s self-deprecating humor and his unique perspective on fame and success. This creative choice not only sets Better Man apart from traditional biopics but also taps into the growing influence of social media and platforms like TikTok in shaping cultural narratives.
The Role of TikTok and Social Media in Shaping Cultural Narratives
The rise of social media platforms like TikTok has transformed how stories are told and consumed. Better Man leverages this shift by incorporating elements that resonate with modern audiences, including Williams’ self-awareness and humor.
TikTok, in particular, has become a significant driver of cultural trends and fandoms. The platform’s viral nature can amplify a film’s reach and impact, making it a powerful tool for promoting and analyzing cultural content. Better Man‘s unique approach aligns with the kind of content that thrives on social media, where innovative and unexpected storytelling can capture widespread attention.
The Future of Musical Biopics
Better Man sets a new standard for musical biopics, demonstrating that there is room for innovation within the genre. The film’s use of visual effects to portray Williams as a chimpanzee not only adds a creative twist but also opens up possibilities for future projects.
As biopics continue to evolve, directors and producers may explore new storytelling techniques to keep the genre fresh and engaging. Better Man‘s experiment with a non-human protagonist could inspire future projects to push the boundaries of conventional storytelling.
The film’s success on streaming platforms also underscores the potential for biopics to thrive in the digital age. As more viewers turn to streaming services for their entertainment, biopics that offer unique perspectives and high-quality production can attract and retain subscribers.
The future of musical biopics lies in their ability to adapt and innovate, drawing on the rich tapestry of celebrity lives and cultural moments to create compelling narratives. Better Man serves as a testament to the genre’s potential, showcasing how creativity and a fresh perspective can captivate audiences and leave a lasting impact.
Conclusion
Better Man: Robbie Williams’ Biopic Brings Heartfelt Story to the Big Screen
In a groundbreaking release, Robbie Williams’ highly anticipated biopic, “Better Man,” hits Paramount+ this week, offering a deeply personal and emotionally charged portrayal of the former Take That star’s life. Directed by Guy Ritchie and based on Williams’ memoir, the film delves into the highs and lows of Williams’ remarkable journey, from his humble beginnings to his meteoric rise to international superstardom. As the story unfolds, viewers are treated to a rich tapestry of music, love, heartbreak, and self-discovery, providing a unique glimpse into the life of one of the world’s most beloved entertainers.
At the heart of “Better Man” lies Williams’ unwavering dedication to his craft, his unshakeable optimism, and his unrelenting passion for his music. As the biopic masterfully captures, Williams’ struggles with fame, love, and identity were a defining aspect of his life, and the film’s portrayal of these experiences is both authentic and moving. With a talented ensemble cast, including John David Washington, Dakota Johnson, and Jonathan Pryce, the film brings to life a cast of memorable characters that add depth and nuance to Williams’ narrative. The film’s themes of love, loss, and redemption will resonate with audiences worldwide, making “Better Man” a must-watch experience.
The significance and implications of this biopic are multifaceted. On one hand, it serves as a testament to the enduring power of Williams’ music and his ability to transcend generations. On the other, it offers a poignant exploration of the highs and lows of fame, providing a powerful reminder of the sacrifices and challenges that come with pursuing one’s passions. As the film prepares to leave audiences with a lasting impression, it also raises important questions about the nature of identity, the importance of creative expression, and the transformative power of love and music. Ultimately, “Better Man” is a film that will leave viewers inspired, moved, and eager to experience the life and legacy of Robbie Williams for themselves.