Revolutionizing the Future of Streaming: Inside the Groundbreaking Rebuild of Prime Video’s UI with Rust and WebAssembly In the ever-evolving landscape of digital entertainment, streaming services have become an integral part of our daily lives. With the likes of Prime Video, Netflix, and Hulu vying for our attention, the competition is fierce. To stay ahead of the curve, Amazon’s Prime Video team embarked on a bold experiment: rebuilding their user interface (UI) from the ground up using Rust and WebAssembly. The ambitious project aimed to not only enhance the viewing experience but also harness the power of modern web development to create a seamless and intuitive platform. In this groundbreaking article, we’ll delve into the intricacies of this pioneering endeavor, exploring the challenges, innovations, and lessons learned in the process. Join us as we take a behind-the-scenes look at how Prime Video’s UI rebuild is redefining the future of streaming entertainment.
Organization and Structure of the New Codebase

Rebuilding the Prime Video UI with Rust and WebAssembly necessitated a radical rethinking of the codebase organization. The previous architecture, which combined React and JavaScript for business logic with Rust and WebAssembly for low-level UI components, was a hybrid that, while effective, presented significant challenges. The new architecture aimed to unify the stack to enhance performance and maintainability.
The restructuring began with a thorough audit of the existing codebase. The team identified critical components that could benefit from Rust’s performance advantages and WebAssembly’s ability to run across different hardware platforms. The new codebase was designed to be modular, allowing for easier updates and maintenance. This modularity was achieved by breaking down the UI into reusable components, each responsible for specific functionalities.
One of the key organizational changes was the adoption of a monorepo structure. This approach allowed the team to manage all components and libraries in a single repository, facilitating better version control and collaboration. The monorepo also enabled shared dependencies and consistent coding standards across the entire codebase.
Another significant change was the introduction of a new Rust UI SDK. This SDK provided a set of pre-built components and utilities that could be easily integrated into the application. The SDK was designed to be extensible, allowing developers to create custom components as needed. The SDK also included performance optimization techniques specific to Rust and WebAssembly, ensuring that the UI remained responsive and efficient across all devices.

Integration with Existing Engine
The new Rust-based UI needed to work seamlessly with the existing low-level engine, which was primarily written in C++. This integration was achieved through a carefully designed API that allowed Rust and C++ components to communicate effectively. The API was designed to be minimalistic, ensuring that performance overhead was kept to a minimum.
One of the challenges in this integration was ensuring that the Rust components could handle the same hardware capabilities as the C++ components. This required a deep understanding of both languages and their respective ecosystems. The team leveraged Rust’s strong type system and memory safety features to write robust and efficient code that could handle the diverse hardware capabilities of living room devices.

Code Organization and Best Practices
The new codebase was organized into several layers, each with a specific responsibility. The top layer consisted of the UI components, written in Rust and WebAssembly. Below this, there was a layer of business logic, which handled the application’s core functionality. The bottom layer consisted of the low-level engine, which handled hardware interactions and performance optimizations.
To ensure maintainability and scalability, the team adopted several best practices. These included:
- Writing unit tests for all components to ensure reliability.
- Using continuous integration and continuous deployment (CI/CD) pipelines to automate testing and deployment processes.
- Conducting regular code reviews to maintain code quality and adhere to coding standards.
- Documenting the codebase extensively to facilitate onboarding new developers.
These practices not only improved the overall quality of the code but also made it easier for the team to iterate and improve the UI over time.
Results and Lessons Learned
Performance Improvements and Optimizations

The transition to Rust and WebAssembly yielded significant performance improvements. Benchmarks showed that the new UI was up to 50% faster than the previous implementation, especially on lower-end devices. This was largely due to Rust’s efficient memory management and WebAssembly’s ability to run natively on the device’s hardware.
One of the key optimizations was the use of Rust’s ownership model, which prevented memory leaks and data races, common issues in C++ code. This led to more stable and reliable performance across all devices. Additionally, the team optimized the rendering pipeline by leveraging WebAssembly’s low-level control over the rendering process.
Implications for Future Development and Maintenance
The new codebase also had significant implications for future development and maintenance. The modular structure made it easier to update and extend the UI without affecting the entire application. This was particularly important for living room devices, where updates could take weeks or even months to deploy.
Furthermore, the use of Rust and WebAssembly made the codebase more resilient to security vulnerabilities. Rust’s memory safety guarantees and WebAssembly’s sandboxed execution environment provided an additional layer of security, reducing the risk of exploits.
Best Practices for Rebuilding UI with Rust and WebAssembly
Based on their experience, the team at Unionjournalism recommends several best practices for rebuilding UIs with Rust and WebAssembly:
- Start with a modular and well-documented codebase.
- Leverage Rust’s strong type system and ownership model for memory safety.
- Use WebAssembly for performance-critical components.
- Adopt CI/CD pipelines for automated testing and deployment.
- Conduct thorough performance benchmarks and optimizations.
These practices can help ensure that the rebuilt UI is not only performant but also maintainable and secure.
Practical Applications and Future Directions
Applying Rust and WebAssembly to Other UI Projects
The success of the Prime Video UI rebuild has opened up new possibilities for applying Rust and WebAssembly to other UI projects. The technology stack’s performance and security benefits make it an attractive option for applications that require high performance and reliability.
For instance, game developers can leverage Rust and WebAssembly to create more responsive and efficient games. The low-level control provided by WebAssembly can be particularly useful for graphics-intensive applications. Similarly, enterprise applications that require high performance and security can benefit from using Rust and WebAssembly for their UI components.
Overcoming Challenges in Living Room Device Development
Living room devices present unique challenges due to their diverse hardware capabilities and update processes. The team at Unionjournalism has identified several strategies to overcome these challenges:
- Use feature flags to handle hardware differences and provide reasonable defaults.
- Adopt a monorepo structure for better version control and collaboration.
- Leverage Rust’s performance and safety features for low-level components.
- Optimize the rendering pipeline for better performance on lower-end devices.
By implementing these strategies, developers can create UIs that are performant and maintainable across a wide range of living room devices.
Future of UI Development with Rust and WebAssembly
The future of UI development with Rust and WebAssembly looks promising. As more developers become familiar with the technology stack, we can expect to see more applications adopting it for its performance and security benefits. The continuous evolution of Rust and WebAssembly, along with growing community support, will further drive innovation in this area.
The rise of WebAssembly as a viable alternative to JavaScript has also opened up new possibilities for cross-platform development. Developers can now write high-performance code in Rust and deploy it across different platforms with ease. This trend is likely to accelerate as more tools and frameworks support WebAssembly.
Analysis and Implications
Impact on Software Development and Tools
The shift to Rust and WebAssembly for UI development has significant implications for software development and tools. The performance and security benefits of this technology stack make it an attractive option for a wide range of applications. As more developers adopt Rust and WebAssembly, we can expect to see a shift in the tools and frameworks available for UI development.
For instance, we may see more IDEs and development environments that support Rust and WebAssembly natively. This would make it easier for developers to write, test, and deploy applications using these technologies. Additionally, the growing ecosystem around Rust and WebAssembly may lead to the development of new tools and libraries that further enhance productivity and performance.
Influence on IT Teams and Development Processes
The adoption of Rust and WebAssembly can also influence IT teams and development processes. Teams that embrace this technology stack can benefit from improved performance and security, leading to more reliable and efficient applications. However, the transition may require significant training and investment in new tools and frameworks.
One of the key challenges for IT teams is the learning curve associated with Rust and WebAssembly. Developers need to become familiar with the languages’ unique features and best practices. Organizations can address this challenge by providing training and resources to help developers upskill. Additionally, adopting a gradual approach to migration can help minimize disruption and allow teams to gradually adopt the new technologies.
Trends and Innovations in UI Development with Rust and WebAssembly
Several trends and innovations are shaping the landscape of UI development with Rust and WebAssembly. One notable trend is the increasing adoption of WebAssembly in web development. As more browsers and frameworks support WebAssembly, developers can leverage it for high-performance web applications.
Another innovation is the development of new frameworks and libraries that simplify UI development with Rust and WebAssembly. These tools can help developers build responsive and efficient UIs with less effort. For example, frameworks like Yew and Dioxus provide Rust-based alternatives to traditional JavaScript frameworks, enabling developers to write UIs in Rust.
The integration of Rust and WebAssembly with other technologies, such as blockchain and AI, is also an emerging trend. This can lead to the development of innovative applications that combine high performance with advanced capabilities. For instance, Rust’s safety features make it an attractive option for developing secure smart contracts in blockchain applications.
In conclusion, the transition to Rust and WebAssembly for UI development offers numerous benefits, including improved performance, security, and maintainability. As the technology stack continues to evolve, we can expect to see more applications adopting it, driving innovation and efficiency in UI development.
Conclusion
In conclusion, the article “Rebuilding Prime Video UI with Rust and WebAssembly” presents a compelling case for the potential of Rust and WebAssembly in modern web development. The key takeaway is that by leveraging these technologies, Amazon was able to significantly improve the performance, security, and maintainability of its Prime Video user interface. The use of Rust’s memory safety guarantees and WebAssembly’s platform-agnosticism enabled the development team to create a faster, more reliable, and more efficient UI that enhances the overall user experience.
The implications of this approach are far-reaching, as it demonstrates a viable alternative to traditional JavaScript-based development. As the web continues to evolve, the importance of efficient, secure, and high-performance applications will only continue to grow. The adoption of Rust and WebAssembly could revolutionize the way we build web applications, enabling developers to create more sophisticated and scalable systems that meet the demands of an increasingly digital world.
As we look to the future, it will be fascinating to see how this technology stack is adopted and adapted by other organizations. Will we see a shift towards Rust and WebAssembly becoming the new standard for web development? Only time will tell. However, one thing is certain – the possibilities are endless, and the potential for innovation is vast. As we continue to push the boundaries of what is possible on the web, we must remember that the true power of technology lies not in the code itself, but in the experiences it enables and the connections it fosters. As we rebuild and reimagine the web, let us not forget the human touch that makes it all worthwhile.