## David vs. Goliath: Can Small Businesses Really Win?
Forget the Silicon Valley narrative of overnight success fueled by venture capital. The reality for most small businesses is a constant uphill battle against giants with seemingly endless resources. They’re the backbone of our economy, the local shops and restaurants that give communities character, but are they destined to be swallowed whole by the corporate behemoths?
The Dominance of Masculine Traits

The latest Star Wars movie, “The Rise of Skywalker,” inspired me to think more about archetypical masculine and feminine elements of leadership. The hero of the movie is Rey, a woman who trains to become a Jedi, fights the dark side and consistently resists the urge to surrender to the attraction of power. She is a great leadership role model who models masculine energies: She is courageous, she dares to fight for what she believes in and she is physically and emotionally strong. She also displays feminine energies: She is aware of her fears, she shares them with the people she loves, she cries and she cares for those around her.
Before diving deeper into the why, how and what of masculine and feminine behaviors, let us define feminine and masculine archetypes. I am not talking male or female but archetypes: Some archetypically feminine leadership traits are caring, patient, empathetic and nurturing; some archetypically masculine traits are decisive, action-driven, individualistic and protective.
I vividly remember some of the feedback that my board chairman gave me after a board meeting in which I had expressed doubts about reaching the sales target for the year. After the meeting, he called me and said, “You should not be so vulnerable.” I asked him what he meant and he referred to my talking about my doubts about our annual sales target. This was before the rise of Brené Brown’s 2010 TED talk about the power of vulnerability, in which she created a strong case for vulnerability as a trust-builder.
She has reversed the traditional idea “first trust, than vulnerability” into “vulnerability creates trust.” This article calls for more balance between feminine and masculine leadership behaviors, especially in corporate organizations. I believe more balance will bring more psychological safety.
Subconscious Masculine-Origin Behavior
Traditionally the notion of leadership is strongly dominated by more masculine traits. When I ask people to define a leader, they usually come up with the notion of a courageous, charismatic and decisive father figure. Don’t get me wrong: All of these traits are highly relevant for good leadership. But I believe that the dominance of one energy or image is not a good thing.
If a leader develops an ambidextrous connection with his masculine and feminine mindsets and behaviors, she or he will become even more trusted, authentic and effective. The fact that women hold less than 6% of CEO positions in S&P 500 firms is just a top-of-the-iceberg indicator. If I go into the daily bloodstream of organizational life, I see lots of subconscious and subtle masculine-origin behavior, such as talking about the results of (male) sports teams at the beginning of meetings, a passion for cars, little competitions to trigger collaboration, betting on the Super Bowl, a lot of debate in meetings, etc.
Feminine Leadership in Corporate America
Below is a personal list of what I consider specifically feminine leadership behaviors. It is by no means exhaustive or scientific, and you can argue whether any of these practices can be labeled as purely feminine or masculine. It is an invitation to experiment with leadership behaviors that add to your style flexibility and effectiveness.
- Become more aware of your own feelings in certain situations. Research shows that the ability to put a label on how you’re feeling or “affect labeling” is key to managing emotions effectively. Knowing how you feel is the basis of emotional intelligence.
- Start meetings with a personal check-in. Invite people to share how they feel. It brings the whole human being to the table and creates openness and trust. You can do this by simply saying, “Let’s start our meeting with a more personal check-in. Let’s do a round of ‘how do you feel?'”
- Ask for help. According to Brené Brown, asking for help is the No. 1 trust builder.
- Focus and label the progress that has been made. Do this with certain initiatives or projects more explicitly. Research has shown that focusing on progress can increase motivation and engagement.
The Power of Re-Thinking
The importance of adapting to changing circumstances and market conditions cannot be overstated. The world is rapidly changing, and businesses must be willing to rethink their approach to stay ahead of the curve.
Re-Thinking Entrepreneurship
David McCourt, an Irish-American entrepreneur, argues that to succeed in today’s rapidly changing world, entrepreneurs must be willing to rethink everything. Gone are the days when incremental steps forward were enough to be successful. To overcome the oncoming challenges and to take advantage of opportunities that are emerging, you need to think like a revolutionary.
According to McCourt, the ability to rethink is crucial for entrepreneurs. He believes that most people will tell you to work on your weakness, but there is empirical data that says you can improve your strengths almost infinitely and do little to improve your weaknesses. Rethinking is about identifying your strengths and working on those, and it is also about learning to tell your story and explain your idea in a way that resonates with others.
Lessons from David McCourt
I recently had the opportunity to interview David McCourt about what it will take to succeed in a world that is rapidly evolving. McCourt believes that the little guy, the entrepreneur, has an advantage in today’s world. He argues that if you take on the big guy, the world will reward you, and that the ability to rethink is key to success.
McCourt also believes that the ability to adapt is crucial. He argues that you have to be willing to avoid, alter or accept everything. Those are your choices. Navigating life and business is tough, and there is always someone who’s worse off than you. Be grateful and work with what you have. Accept what won’t change, but don’t quit, instead rethink what you need to do.
Practical Applications
Embracing flexibility is crucial in today’s rapidly changing world. Leaders must be willing to adapt to changing circumstances and market conditions. This means being open to new ideas and willing to pivot when necessary.
Embracing Flexibility
Research has shown that embracing flexibility can increase motivation and engagement. It can also increase creativity and innovation. When leaders are willing to adapt, they are more likely to be successful in today’s rapidly changing world.
Rethinking Your Approach
Rethinking your approach to business and innovation is crucial in today’s rapidly changing world. Leaders must be willing to rethink their approach and adapt to changing circumstances and market conditions.
Fostering a Culture of Vulnerability
Fostering a culture of vulnerability is crucial in today’s rapidly changing world. Leaders must be willing to be vulnerable and open to new ideas and perspectives. This means creating a culture of transparency and openness, where people feel comfortable sharing their thoughts and ideas.
Creating a culture of vulnerability is not easy, but it is crucial for success in today’s rapidly changing world. It requires leaders to be willing to be vulnerable and open, and to create a culture of transparency and openness. When leaders foster a culture of vulnerability, they are more likely to be successful and achieve their goals.
Conclusion
Conclusion: The Power of the Small Business
In the article “Small Business Strategy: Rethinking How The Little Guys Win,” Forbes explores the often-overlooked yet incredibly significant role of small businesses in driving economic growth, innovation, and resilience. The key takeaways from this insightful piece highlight the crucial importance of understanding the strengths and strategies that small businesses possess, which are often overlooked by policymakers and industry leaders. By shifting the focus away from large corporations and towards the unsung heroes of the business world, the article emphasizes the need to rethink our approach to small business development and policy-making.
The significance of this topic cannot be overstated. Small businesses are the backbone of most economies, employing millions of people and driving innovation, job creation, and economic growth. However, despite their vital contributions, small businesses often face significant challenges, including limited funding, limited access to resources, and a lack of visibility. By recognizing the strengths and strategies that small businesses possess, policymakers can develop targeted initiatives that support their growth and development, ultimately contributing to a more resilient and dynamic economy.
As we move forward, it is essential that we harness the power of the small business to drive economic growth and innovation. This requires a fundamental shift in our approach, one that prioritizes collaboration, innovation, and community building. By embracing the unique strengths and strategies of small businesses, we can create a more inclusive and dynamic economy, one that benefits everyone. As we look to the future, it is clear that the small business will continue to play a vital role in shaping our economy, and it is up to us to ensure that they receive the support and recognition they deserve.
“The small business is the unsung hero of the economy, driving growth, innovation, and resilience. It is time to rethink our approach to small business development and policy-making, and to recognize the unique strengths and strategies that make them the backbone of our economy. By doing so, we can create a more inclusive, dynamic, and supportive economy that benefits everyone.”