## Can Kyle Larson Conquer the Triple Crown of Motorsports? Prime Video Sets Stage for Historic Indy 500, Coca-Cola 600 Double Attempt
Get ready for a heart-stopping race against time. NASCAR superstar Kyle Larson is taking on the ultimate challenge: attempting to win both the Indy 500 and the Coca-Cola 600 on the same day. Prime Video is set to capture every thrilling moment of this audacious feat in a new documentary, promising an unprecedented glimpse into the world of motorsports and the relentless pursuit of victory.
Prime Video Announces Documentary About Kyle Larson’s 2025 Indy 500, Coca-Cola 600 Double Attempt
Prime Video has announced that it will serve as the presenting sponsor of Kyle Larson’s attempt to compete in the Indy 500 and Coca-Cola 600 on May 25, and will produce a feature-length documentary that will chronicle his two-year journey to pull off the attempt.
The documentary, which is being directed by Cynthia Hill and produced by Hill’s Markay Media, Imagine Documentaries and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment, will follow Larson as he attempts to complete the 1,100 miles of racing that will take place over the course of two days.
Prime Video’s Involvement
Prime Video will serve as the presenting sponsor of Larson’s attempt, featuring its branding on both of Larson’s race cars. The platform will also exclusively stream the Coca-Cola 600 and provide practice and qualifying coverage for most of the season’s first half.
This marks a bold commitment by Prime Video to the sport, promoting its platform across two iconic events. “Kyle’s double attempt is one of the most exciting storylines in all of sports, and we’re thrilled to be part of it,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video – and capturing it in a documentary film – is a truly unique opportunity. We’re looking forward to sponsoring Kyle’s effort and taking fans inside the intensity and emotion that go with it.”
Larson’s Perspective
“Last year gave us a great foundation, and now we get to build on it,” Larson said. “I’m excited to come back stronger in 2025 and give it everything we’ve got to finish all 1,100 miles. Having Prime Video on board – especially with them streaming the 600 and documenting my whole experience – is pretty special. May is going to be a crazy month, and I’m ready to get after it.”
Larson, 32, earned Indianapolis 500 Rookie of the Year honors in 2024 after an impressive debut that included a record-setting qualifying performance. The 2021 NASCAR Cup Series champion became just the fifth driver to attempt the Indianapolis-Charlotte double and will be only the third to try it more than once, joining Tony Stewart and Robby Gordon.
Additional Context
The Indianapolis 500 will take place on May 26, and the Coca-Cola 600 will take place on May 25. Fans will get a first look at the 2025 liveries for Larson’s Nos. 5 and 17 race cars on Wednesday at 10 a.m. ET.
- The #Hendrick1100 presented by Prime Video will feature Prime Video branding on both of Larson’s race cars.
- Filming for the documentary began in October 2023 and will encompass Larson’s pursuits in both 2024 and 2025.
- The documentary is scheduled to launch next year on Prime Video.
Prime Video, which recently joined Hendrick Motorsports as a sponsor of Chase Elliott’s No. 9 team, is expanding its presence ahead of becoming NASCAR’s first fully direct-to-consumer media partner. The platform will exclusively stream five NASCAR Cup Series races in 2025, kicking off with the Coca-Cola 600, and will provide practice and qualifying coverage for most of the season’s first half.
“We’re proud to grow our relationship with Prime Video,” said Rick Hendrick, the owner of Hendrick Motorsports who will again co-own Larson’s Indianapolis 500 entry with Arrow McLaren. “They’ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We’re excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him – his preparation, his mindset and what it takes to pursue such a daunting challenge.”
Conclusion
Conclusion: The Unprecedented Quest of Kyle Larson
In a groundbreaking announcement, Prime Video has revealed a documentary that delves into the uncharted territory of Kyle Larson’s ambitious 2025 Indy 500 and Coca-Cola 600 double attempt. The documentary, aptly titled “Double Play,” promises to be a thrilling and meticulously crafted exploration of Larson’s unwavering dedication to his racing aspirations. With Prime Video’s signature blend of storytelling, analysis, and high-stakes racing, this documentary promises to captivate audiences worldwide and leave viewers eager for more.
The significance of this documentary lies in its exploration of the intersection of motorsports, perseverance, and innovation. Larson’s relentless pursuit of two Indy 500 and Coca-Cola 600 starts has sparked a global conversation about the human spirit’s capacity to push boundaries and defy expectations. As the documentary unfolds, viewers will witness Larson’s tireless preparation, strategic planning, and unwavering confidence in his ability to succeed at the highest level. This documentary not only showcases Larson’s remarkable talent but also sheds light on the intricate processes involved in mastering a high-performance vehicle and the mental and physical demands of such an endeavor.
As the world watches with bated breath, the implications of Larson’s 2025 Indy 500 and Coca-Cola 600 double attempt will be far-reaching. The documentary serves as a testament to the power of human determination and the transformative impact of goal-setting, strategy, and perseverance. As we embark on a new era of motorsports and racing technology, this documentary shines a light on the importance of innovation, creativity, and the unwavering passion of athletes pushing the boundaries of human potential. “Double Play” is more than just a documentary – it’s a rallying cry for aspiring athletes, entrepreneurs, and anyone striving to reach new heights of achievement. The stage is set for a thrilling new chapter in the world of motorsports, and we can’t wait to see what the future holds.