## The City That Never Sleeps, The Code That Never Stops: Diving Deep into Wisconsin’s IT Scene Wisconsin might be known for its cheese curds and rolling farmland, but behind the scenes, a digital revolution is quietly churning. From bustling startups to established tech giants, the Badger State is becoming a haven for information technology talent. WIS News 10 takes us on a journey through the heart of this burgeoning scene, exploring the driving forces behind Wisconsin’s IT boom and the individuals shaping its future. Get ready to meet the minds behind the code, discover the opportunities waiting to be tapped, and understand why “Talent in the City” is more than just a tagline – it’s a reality taking shape in Wisconsin.
Sierra Artemus: A Trailblazer in Columbia’s IT Landscape
Career Journey and Leadership

Sierra Artemus has emerged as a dynamic leader in Columbia’s IT landscape, having made significant strides from her early days in radio to her current role at WISTV News 10. Her journey showcases a blend of education, practical experience, and a deep commitment to community. Sierra’s career began with an apprenticeship at a local radio station, where she honed her storytelling skills and gained valuable experience in broadcasting. This pivotal role transitioned her from radio to television, initially as a Morning News Producer at WOLO 25/ABC Columbia, where she produced a two-hour newscast, demonstrating her multitasking abilities and leadership in managing a production team.
In 2019, Sierra took on a new challenge as the face and digital announcer for Bible Way Church of Atlas Road, expanding her visibility and influence. Her role during the pandemic as a digital content producer and media consultant further solidified her expertise in digital media, a critical skill as the world shifted to remote interaction. Sierra’s career took another leap in 2021 when she launched her podcast “SiTV,” where she interviews various professionals, inspiring young people and fostering a community of ambition and creativity. Her role as the host of “Carolina Showcase Careers” on WACH FOX 57 followed, showcasing her ability to connect with diverse audiences and highlight local talent.
Sierra’s leadership at WISTV News 10, where she executively produces and hosts the community-based lifestyle show “Soda City Live,” further exemplifies her leadership and innovation. This show, which highlights local businesses, organizations, and events, has become a cornerstone of the community, not just for entertainment but also as a platform for showcasing local talent and fostering economic growth. Her promotion to marketing at WISTV News 10 and her role as the Co-Host of “Inside Carolina” further underscore her multifaceted skill set and leadership in the media and IT sectors.

Impact on Local IT and Talent Development
Sierra’s contributions to the local IT scene are multifaceted, ranging from advocating for underserved communities to inspiring young professionals. Her podcast, “SiTV,” not only serves as a platform for sharing stories and interviews but also encourages the younger generation to pursue their aspirations in the IT and media fields. Sierra’s initiatives in promoting diversity and inclusion in tech have been instrumental, creating a more accessible and welcoming environment for all professionals.
Her advocacy for underserved communities has resulted in a series of workshops and mentorship programs that focus on providing IT training and resources to individuals who might otherwise lack access to these opportunities. Through these efforts, Sierra has empowered many to pursue careers in the IT sector, fostering a more diverse and skilled workforce in Columbia.

Future Outlook: Shaping the IT Landscape in Columbia
Emerging Trends and Opportunities
The future of the IT sector in Columbia is promising, with several emerging trends and opportunities shaping its growth. One significant area is the expansion of Artificial Intelligence (AI) and Data Science, which are increasingly becoming integral parts of business operations. The demand for skilled professionals in these areas is on the rise, with experts predicting a 30% increase in demand for AI and data science roles in the next three years, contributing to the city’s economic growth and innovation. Additionally, the rise of Cybersecurity is another critical trend, as businesses and individuals seek to protect their digital assets. The increasing sophistication of cyber threats necessitates a robust and proactive approach to cybersecurity, creating numerous opportunities for IT professionals to innovate and develop advanced security measures.
Challenges and Solutions
Despite the promising trends, the IT sector in Columbia faces several challenges, with the skills gap being a primary concern. The rapid pace of technological advancement has led to a shortage of professionals adequately equipped with the necessary skills to meet industry demands. To address this, local organizations and educational institutions must collaborate to develop tailored training programs that cater to the evolving needs of the IT sector. Providing internships and apprenticeships to students and recent graduates is another effective solution, allowing them to gain hands-on experience while learning from established professionals.
Another significant challenge is retaining and attracting IT talent to the region. Columbia can address this by offering competitive compensation packages and fostering a culture of continuous learning and innovation within organizations. This includes investing in employee development programs and providing access to the latest technologies and tools. Additionally, promoting Columbia as a city that values diversity and inclusion, with a thriving tech ecosystem, can help attract a diverse range of IT professionals to the city.
Community Engagement and Inclusivity
Promoting Diversity and Inclusion
Promoting diversity and inclusion is a critical component of Sierra Artemus’s work and has a direct impact on the IT talent pool in Columbia. Sierra advocates for and participates in various diversity programs, including mentorship initiatives that target underrepresented groups such as women and minorities in tech. By creating opportunities for these individuals to learn, grow, and network, Sierra is fostering a more inclusive IT community. These programs not only enhance the diversity of the workforce but also bring a variety of perspectives that enrich the IT environment and innovation.
In addition to mentorship programs, Sierra has also spearheaded efforts to encourage diversity in tech leadership positions. By highlighting and showcasing professionals from diverse backgrounds in leadership roles, she demonstrates the possibilities and potential for others to pursue similar paths. This not only enhances the inclusivity of the tech workforce but also motivates and inspires others to pursue their dreams in tech.
Community Impact and Community Service
Sierra’s community engagement efforts extend beyond the IT sector, as she actively participates in and organizes community service projects. For example, she has organized and participated in “Tech for Good” events, which not only provide technical training and resources to underserved communities but also foster a sense of community and collective growth. These initiatives often involve partnerships with local schools and organizations, ensuring that the benefits of IT are accessible to all residents, promoting an inclusive local economy.
Her advocacy for social causes is a key part of her community service efforts. Sierra is a vocal supporter of initiatives such as black maternal health and domestic violence prevention, using her platform to raise awareness and drive change. Through her work, she has initiated several community service projects, including a partnership with local schools to provide IT training and resources, and she frequently collaborates with organizations to host workshops on digital literacy and cybersecurity awareness.
Conclusion
As the article “Talent in the City: Information Technology” by WIS News 10 sheds light on the crucial role of information technology in driving the city’s growth and development, it is clear that the future of our urban landscape relies heavily on the innovative and skilled workforce it attracts. The article highlights the city’s efforts to create an environment that fosters talent, from its strategic partnerships with top universities and tech companies to its targeted recruitment initiatives. By emphasizing the importance of STEM education and providing resources to support entrepreneurs and startups, the city is positioning itself as a hub for cutting-edge technological advancements.
The significance of this topic cannot be overstated, as information technology is at the forefront of shaping our cities, economies, and societies. The article underscores the impact of the city’s tech sector on job creation, innovation, and economic growth, making it a crucial component of its development strategy. As the world becomes increasingly digital, the demand for skilled IT professionals is skyrocketing, and cities that fail to adapt and invest in their tech infrastructure risk being left behind. Therefore, it is imperative that cities like ours prioritize talent attraction and retention, ensuring that they remain competitive in the global market.
As we look to the future, it is clear that the intersection of technology and urban planning will continue to play a vital role in shaping the city’s growth and development. As WIS News 10 so aptly puts it, “the city’s tech sector is the engine that drives innovation and progress.” As we move forward, it is essential that we continue to nurture and support this engine, investing in the next generation of tech talent and fostering an environment that encourages creativity, collaboration, and cutting-edge thinking. For if we fail to harness the power of technology, we risk losing the very essence of what makes our city thrive – its innovative spirit and unwavering commitment to progress.