## From “The Tig” to “Ever”: Meghan Markle Breaks Silence on Brand Rebrand, Calling Previous Name “Word Salad” Meghan Markle, the Duchess of Sussex, has always been a woman who commands attention. From her breakout role in “Suits” to her royal wedding and ongoing advocacy, she’s captivated the world with her style, her voice, and her unwavering commitment to causes she believes in. Now, she’s speaking out about a significant shift in her personal brand, shedding light on the reasoning behind the rebranding of her lifestyle website from “The Tig” to “Ever”. In a revealing interview with People.com, Markle calls her former moniker “word salad”, hinting at a deeper evolution beyond just changing a name. Prepare to delve into the Duchess’s perspective on this intriguing transformation and uncover the story behind “Ever”.
Meghan’s Candid Thoughts on Launching a Company
In a candid conversation on her podcast, Confessions of a Female Founder with Meghan, the Duchess of Sussex shared her honest thoughts on the challenges of launching her company, As Ever. Meghan revealed that she had initially secured the name “As Ever” in 2022 but later changed it to American Riviera Orchard. However, she soon realized that it “became this word salad,” which she didn’t love. This led her to pivot back to her original name, As Ever.
Meghan explained that rebranding her company allowed her to work on As Ever privately, without the scrutiny of the public eye. “We were able to focus in the quiet,” she said. “And put our heads down and build on something that no one was sniffing around to even see about. It was just really, really helpful to have that quiet period.”
The Importance of Learning from Mistakes and Being Forgiving
Meghan emphasized the significance of learning from mistakes and being forgiving, not only towards others but also towards oneself. She shared that she appreciated everyone who gave her the grace to make mistakes and figure things out in real-time. “It’s a learning curve,” she acknowledged.
In an exclusive interview with Unionjournalism, Meghan opened up about the twists and turns of launching her company, saying, “There are tons of twists and turns — even with the name. I was figuring it out in real time.” She expressed gratitude towards those who have supported her throughout her journey, allowing her to learn from her mistakes and grow as an entrepreneur.
Expanding Horizons: From Kitchen to Home Decor
Meghan’s vision for As Ever goes beyond culinary products. She plans to expand her brand into home decor, telling Inc, “I hope that people see that reflected in whatever it is that I’m creating and putting out there. It’s just an extension of me.”
As Ever aims to unveil new items seasonally, expanding beyond culinary products into hospitality and home offerings. This expansion will allow Meghan to showcase her creativity and passion for home decor, while also providing customers with a more comprehensive range of products.
Support System and Future Plans
Prince Harry’s Unwavering Support
Meghan’s biggest fan and supporter is undoubtedly her husband, Prince Harry. In an exclusive cover story with Unionjournalism, the Duke of Sussex expressed his pride and admiration for his wife’s endeavors, saying, “I am so happy for my wife and fully support absolutely everything she’s done and continues to do. I’m incredibly proud.”
Prince Harry’s unwavering support is a testament to the strong bond between the couple. His encouragement and backing have undoubtedly played a significant role in Meghan’s journey as an entrepreneur and founder of As Ever.
What’s Next for As Ever
As Ever is poised for growth and expansion, with plans to unveil new items seasonally. Meghan’s vision for the brand is to create a lifestyle that reflects her personality and values. With her husband’s support and her own determination, As Ever is set to make a lasting impact in the world of home decor and hospitality.
As Meghan continues to navigate the challenges and opportunities of entrepreneurship, Unionjournalism will be following her journey closely, providing our audience with exclusive insights and updates on As Ever’s progress.
Conclusion
Meghan Markle’s rebranding of her lifestyle brand from “The Tig” to “Ever” highlights a pivotal moment in her public image and business strategy. She candidly addresses the challenges of navigating a high-profile life while carving out a space for personal expression, ultimately deciding that “Ever” better reflects her evolving vision and values. The shedding of “The Tig,” a name imbued with associations from her pre-royal life, signals a deliberate break from the past and a commitment to a new chapter. Markle’s critique of “American Riviera Orchard” as “word salad” further underscores her desire for authenticity and clarity in her brand messaging.
This rebranding goes beyond a simple name change; it speaks to a larger conversation about identity, image, and the pressures faced by public figures. In an era where personal brands are constantly evolving, Markle’s actions offer valuable insights into the complexities of navigating fame, creating meaningful connections, and staying true to oneself. It raises questions about the trade-offs inherent in public life and the constant need to adapt while remaining authentic.
Ultimately, Meghan Markle’s journey serves as a reminder that even in the spotlight, personal growth and evolution are inevitable. As “Ever” takes flight, it will be fascinating to see how this new chapter unfolds and what impact it has on Markle’s future endeavors, both personal and professional. Will “Ever” become a symbol of her enduring strength and resilience, a testament to the power of reinvention? Only time will tell.