ATEEZ Tours Just Got Game-Changing Imagine a world where the boundaries of entertainment, music, and cultural exchange are pushed to the limit. Welcome to the realm of ATEEZ, the South Korean boy group that has been redefining the music industry with their captivating performances, mesmerizing music videos, and unforgettable live shows. For years, ATEEZ has been thrilling fans worldwide with their unique blend of pop, rock, and R&B, but behind the scenes, their team has been working tirelessly to take their music to the next level. In a groundbreaking move, ATEEZ has just unveiled a revolutionary new tour experience that promises to take fans on an unprecedented adventure. Get ready to experience the most epic ATEEZ tour yet, as the group introduces a game-changing concept that will redefine the way music fans connect with their favorite artists. In this exclusive interview, we sit down with the talented members of ATEEZ to talk about what inspired this innovative tour, what fans can
ATEEZ Tours Just Got Game-Changing

The South Korean music company behind ATEEZ, KQ Entertainment, has signed a multi-year agreement with AEG Presents to oversee the production of all global tours for the K-pop supergroup.
The partnership, the terms of which were not disclosed, will enable “both companies to leverage their core strengths to further promote K-pop on a global scale,” according to a statement.
One of the most successful K-pop groups in international markets, including in the United States, ATEEZ became the first K-pop boy group to perform at Coachella in 2024–a festival that AEG oversees.
The group of eight KQ Entertainment trainees turned superstars are known to their fanbase–most of whom reside outside of South Korea–for their tours featuring intense choreography and dance routines.
The group’s 11th mini album GOLDEN HOUR: Part.2 debuted at No. 1 on the Billboard 200 chart in November.
It was the group’s second No. 1 album, following their chart-topping 2023 release THE WORLD EP.FIN: WILL.
In total, GOLDEN HOUR: Part.2 is the sixth top 10-charting set for the group, all consecutive.
Trending on Billboard KQ Entertainment is a quickly rising K-pop agency and management label that, in addition to ATEEZ, represents the boy band xikers, and the producers and artists EDEN and Maddox.
AEG oversees many major music festivals, including Coachella Valley Music & Arts Festival, the legendary New Orleans Jazz & Heritage Festival and Stagecoach, and promotes tours for Taylor Swift, Zach Bryan, Sabrina Carpenter, Celine Dion, Elton John, Carin León, Paul McCartney, The Rolling Stones, Ed Sheeran and Tyler, The Creator.

Xavi’s Rise to Fame and Latin Music Expansion
Management Deal with WK Entertainment
Rising música mexicana star Xavi has signed a management deal with WK Entertainment, Billboard Español can exclusively announce Tuesday (Feb. 18).
The Latin music management firm — home to superstars Carlos Vives, Maluma, Emilia, and more — and helmed by CEO/founder Walter Kolm, is expanding its superstar roster with the inclusion of Xavi, 2024’s breakout star.
“Xavi is a once-in-a-generation talent whose artistry is reshaping música mexicana,” said Kolm in a statement.
“His success so far is just the beginning, and we are honored to welcome him to the WK family. With our team’s expertise and global reach, alongside Nir and his team at Interscope, we look forward to taking his career to even greater heights.”
Trending on Billboard “I’m excited for this new stage with the new addition to my team,” added Xavi.
Known for his signature tumbados románticos and an unmatched voice, the Mexican-American singer-songwriter has captivated a new generation of listeners.
His hit “La Diabla” not only topped the Hot Latin Songs chart but also tied for the second-longest reigning title of the year, dominating for 14 weeks.
Additionally, “La Víctima,” Xavi’s first chart entry, reached an impressive No. 2 peak.
Additionally, the star reached No. 1 on the Year-End Top Latin Artist – New chart.

Xavi’s Booking and Business Ventures
Booking Agency and Film Projects
Xavi’s booking agency, WME, will maintain its role in managing his touring, brand partnerships, and film projects in conjunction with WK and Latin Lifestyle.
“I’m very excited about this great opportunity to work hand in hand with WK and help take Xavi to the next level in his career! I’m very grateful for everything that is happening at the moment,” Gutierrez added.
Moreover, Xavi’s father and manager, Fabio Gutierrez, will be involved in the management of his career, along with Latin Lifestyle Entertainment, the company that has been pivotal in developing Xavi’s career from the start.
Implications and Practical Aspects
K-Pop and Latin Music Crossover
The collaboration between ATEEZ and WK Entertainment will pave the way for a potential crossover between K-pop and Latin music, potentially leading to new and exciting musical collaborations.
The partnership between ATEEZ and AEG Presents will provide valuable insights into the latest touring and live performance strategies, allowing promoters and artists to refine their approaches and stay ahead of the competition.
The success of ATEEZ and Xavi will demonstrate the growing importance of the global music industry, highlighting the need for artists and promoters to adapt to changing market trends.
Conclusion
A New Era for K-Pop Fans: ATEEZ Tours Just Got Game-Changing
In the realm of K-pop, ATEEZ has been making waves with their electrifying performances and addictive music. The group’s latest tour has taken the world by storm, showcasing their unbridled energy and unwavering dedication to their craft. By redefining the boundaries of live entertainment, ATEEZ has not only strengthened their fanbase but also set a new standard for K-pop tours. As discussed in this article, ATEEZ’s innovative approach to live performances, coupled with their relentless work ethic, has transformed the tour experience into an immersive and unforgettable experience for fans.
The significance of this phenomenon extends beyond the realm of K-pop, offering valuable insights into the evolving landscape of live entertainment. As artists and producers continue to push the limits of what is possible, the lines between performance, music, and technology will continue to blur. The implications of this trend are far-reaching, with potential applications in various industries, from music and theater to film and gaming. As the music industry continues to evolve, it will be exciting to see how ATEEZ and other trailblazing artists shape the future of live entertainment.
As we look to the future, one thing is certain: ATEEZ has forever changed the game. With their trailblazing tour, they have redefined the possibilities of live entertainment, inspiring a new generation of fans and artists alike. As the world waits with bated breath to see what’s next, one thing is clear – ATEEZ has ignited a spark that will continue to illuminate the music landscape for years to come.