## 60 Miles, One Broken Promise: Bournemouth Fans March for Justice Imagine trekking across county lines, fueled by nothing but loyalty and a simmering sense of betrayal. Now imagine doing it all because a social media giant reneged on a promise to thousands of passionate football fans. This is the reality for Bournemouth supporters who, in a stunning display of defiance, embarked on a 60-mile walk after TikTok pulled out of a sponsorship deal, leaving their beloved club in the lurch. This isn’t just a story about a football match – it’s a story about community, broken trust, and the lengths fans will go to for their team.
Raising Awareness and Funds for a Good Cause
The Charity: Alzheimer’s Research UK

Ben Phillips, a dedicated AFC Bournemouth fan, has embarked on a remarkable journey to raise awareness and funds for Alzheimer’s Research UK, a charity close to his heart. Phillips’ grandfather, Ian Davis, a former AFC Bournemouth player, passed away from Alzheimer’s disease in 2024, inspiring Ben to take on this challenge. The importance of raising funds for Alzheimer’s research cannot be overstated, as it is a devastating disease that affects millions of people worldwide. Alzheimer’s Research UK is at the forefront of the fight against this disease, and Ben’s efforts will contribute significantly to their mission.
Ben’s personal connection to the charity is a testament to the impact that Alzheimer’s disease can have on families and loved ones. By sharing his story and experiences, Ben aims to raise awareness about the importance of Alzheimer’s research and the need for continued funding. Unionjournalism is proud to support Ben’s efforts and highlight the crucial work being done by Alzheimer’s Research UK.

The Impact of the Challenge
Ben’s challenge has already made a significant impact, with over £2,750 raised for Alzheimer’s Research UK. This impressive amount is a testament to the dedication and generosity of the AFC Bournemouth community and beyond. The potential long-term impact of this charity challenge is substantial, as it not only raises vital funds but also increases awareness about Alzheimer’s disease and the importance of research.
The success of Ben’s challenge can be measured in various ways, including the amount of money raised, the number of people engaged, and the overall awareness generated. Unionjournalism will continue to monitor the progress of Ben’s challenge and provide updates on the impact it has on the community and the charity.
- The challenge has raised over £2,750 for Alzheimer’s Research UK
- Ben’s story has inspired others to take action and support the charity
- The challenge has increased awareness about Alzheimer’s disease and the importance of research

Looking Ahead and the Future of the Challenge
The Return Journey
Ben and his friend Stan Davies have embarked on the return journey of their 60-mile walk, determined to complete their challenge and raise as much money as possible for Alzheimer’s Research UK. The finish line is in sight, and the pair is eager to cross it, knowing that their efforts will make a significant difference to the charity.
The final leg of their walk will be just as challenging as the first, but Ben and Stan are well-prepared and motivated. They have received support from the AFC Bournemouth community, including phone calls from players Lewis Cook, Adam Smith, and Ryan Christie, which has boosted their morale and energy levels. Unionjournalism wishes Ben and Stan the best of luck as they complete their challenge and looks forward to sharing their story and experiences.
Inspiring Others
Ben’s challenge has inspired others to take action and support Alzheimer’s Research UK. His dedication and perseverance have shown that anyone can make a difference, regardless of their background or circumstances. Unionjournalism believes that Ben’s story will inspire others to follow in his footsteps and take on their own charity challenges.
The potential for this challenge to become a regular charity event is significant, as it has already generated interest and support from the AFC Bournemouth community and beyond. Unionjournalism will continue to monitor the progress of Ben’s challenge and explore opportunities to support and promote similar charity events in the future.
- Ben’s challenge has inspired others to take action and support Alzheimer’s Research UK
- The challenge has the potential to become a regular charity event
- Unionjournalism will continue to support and promote charity challenges and events
Conclusion
As we conclude our coverage of the remarkable story of Bournemouth football fans walking 60 miles after a TikTok forfeit, it’s clear that this incident has left a lasting impact on the sports world and beyond. The fans, in a bold display of dedication and perseverance, embarked on a 60-mile journey to raise funds and awareness for their beloved team. The story gained widespread attention thanks to a viral TikTok video, which also highlighted the power of social media in amplifying the voices of fans and fostering a sense of community.
The incident raises important questions about the role of technology in modern sports fandom, as well as the often-blurred lines between online and offline engagement. As social media platforms continue to shape the way we interact with sports teams and each other, it’s essential to recognize the potential for both positive and negative consequences. The Bournemouth fans’ remarkable feat serves as a testament to the resilience and resourcefulness of sports enthusiasts, while also underscoring the need for responsible and respectful online behavior.