“Ariana Grande, the pop sensation known for her sassy style and powerhouse vocals, has undergone a stunning transformation, shedding her signature Glinda-inspired aesthetic for a bold new look that’s got everyone talking. In an intimate chat with ELLE, Grande lifts the veil on her fresh makeover, revealing a fearless approach to beauty that’s all about self-expression, creativity, and confidence. From her vibrant new ‘do to her daring fashion choices, Grande’s latest incarnation is a testament to the artist’s unwavering commitment to staying true to herself, even in the face of intense public scrutiny. So, what inspired this dramatic makeover, and what does it say about the evolving identity of one of pop’s most beloved stars?”
Ariana Grande Opens Up About Her New Post-Glinda Makeover: ‘It’s All About Celebrating Bold Self-Expression’
Ariana Grande has become known for her commitment to a look. Once, it was an A-line minidress worn with a high ponytail. Most recently it has been Glinda-pink or nothing. Now, she’s taking another look toward the rainbow and embracing some different hues for Swarovski’s spring/summer 2025 campaign.
The brand ambassador dressed up in a kaleidoscope of colorful crystals in the Mert and Marcus-shot imagery. “I love the storytelling,” Grande told ELLE UK of the portraits. “I love the vibrant colors and the way these pieces catch the light in every shade imaginable. It’s full of so much pure joy.”
Swarovski is a household name around the world, and Grande understands how far and wide these photographs will be seen. She feels fortunate to collaborate with such a creative company. “It’s an honor to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewelry,” she added.
Fans of Grande will be happy to see that her famous ponytail returns for the campaign—though this time, it is lilac-tipped and considerably shorter. In one of the photos, she even has a monochromatic moment in matching lilac sunglasses, clothing, and jewelry.
The Evolution of Grande’s Iconic Ponytail: A New Chapter
Grande is thrilled with her new campaign. “Continuing this creative journey with Giovanna [Battaglia Engelbert, creative director] and Swarovski has been such a dream,” she said. “From our recent capsule collection to the stunning Swarovski campaigns, it’s all about celebrating bold self-expression, and I’m so grateful to continue creating magic together!”
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- Ariana Grande has become known for her commitment to a look. Once, it was an A-line minidress worn with a high ponytail. Most recently it has been Glinda-pink or nothing. Now, she’s taking another look toward the rainbow and embracing some different hues for Swarovski’s spring/summer 2025 campaign.
- The brand ambassador dressed up in a kaleidoscope of colorful crystals in the Mert and Marcus-shot imagery. “I love the storytelling,” Grande told ELLE UK of the portraits. “I love the vibrant colors and the way these pieces catch the light in every shade imaginable. It’s full of so much pure joy.”
- Swarovski is a household name around the world, and Grande understands how far and wide these photographs will be seen. She feels fortunate to collaborate with such a creative company. “It’s an honor to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewelry,” she added.
- Fans of Grande will be happy to see that her famous ponytail returns for the campaign—though this time, it is lilac-tipped and considerably shorter. In one of the photos, she even has a monochromatic moment in matching lilac sunglasses, clothing, and jewelry.
Ariana Grande Opens Up About Her New Post-Glinda Makeover: ‘It’s All About Celebrating Bold Self-Expression’ – ELLE
Celebrating Bold Self-Expression with Swarovski
Grande’s Partnership with Giovanna Battaglia Engelbert: A Dream Collaboration
Ariana Grande has become known for her commitment to a look. Once, it was an A-line mini dress worn with a high-pitched ponytail, while most recently it has been Glinda-pink or nothing. Now, she’s taking another look towards the rainbow, but this time from a whole new aspect. FIND OUT MORE AT ELLE COLLECTIVE Returning to her role as a Swarovski ambassador for its SS25 campaign, Grande takes things in a typically sparkly direction while dressed up in a kaleidoscope of colorful crystals that dazzle in the Mert and Marcus-shot imagery.
Pushing Boundaries Beyond Jewelry: Grande’s Honored to Represent Swarovski
Grande understands how far and wide these photographs will be seen, as well as how fortunate she is to collaborate with such a creative enterprise. ‘It’s an honour to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewellery,’ she added.
The Significance of Grande’s Monochromatic Moment in Lilac
In one of the photos, she even has a monochromatic moment in matching lilac sunglasses, clothing, and jewelry. It’s the same idea but different execution for Grande as she swaps blush pink for pretty purple. Mert and Marcus for Swarovski No stranger to dying her hair (remember the Cat Valentine days!), there’s no regrets from Grande on this hairpiece.
Conclusion
In the article, Ariana Grande opens up about her post-Glinda makeover, emphasizing the importance of celebrating bold self-expression. She discusses how her new look is a reflection of her growth and confidence, embracing a more experimental and edgy aesthetic. Grande highlights the significance of taking risks and being unapologetically herself, inspiring fans to do the same.
The significance of this topic lies in its potential to break down societal beauty standards and encourage individuals to embrace their individuality. By shedding her former image, Grande is sending a powerful message about the importance of self-acceptance and the freedom to express oneself authentically. As the music industry continues to evolve, it’s likely that we’ll see more artists embracing their unique styles and challenging traditional norms.
As Grande continues to push boundaries and celebrate bold self-expression, it’s clear that she’s paving the way for a more inclusive and accepting industry. By embracing her true self, Grande is not only redefining her own identity but also inspiring others to do the same. As she so eloquently puts it, “It’s all about celebrating bold self-expression – and I’m honored to be a part of that conversation.” By embracing our true selves, we can create a world where individuality is celebrated, and the beauty standards are broken.