Rihanna’s Fenty Beauty Empire Takes Center Stage – A Glimpse into the Unpredictable Life of a Global Superstar In the cutthroat world of celebrity-led beauty brands, few have made as lasting an impact as Rihanna’s Fenty Beauty. With a portfolio of innovative products and a reputation for pushing boundaries, the business has become synonymous with creativity and excellence. However, behind the scenes, the CEO’s exacting standards and strong personality can be a double-edged sword. A recent incident involving GloRilla and a heated FaceTime call has left fans and employees alike wondering what goes on when the cameras are off. According to a report by AllHipHop, Rihanna’s fiery temper and demanding expectations may have put her team on edge, sparking questions about the true cost of success in the beauty industry.
Rihanna and GloRilla’s Electric Partnership

Rihanna and GloRilla are literally having a ball working together. The dynamic duo has given fans a taste of the type of electric energy that their partnership is going to bring to the Fenty Beauty brand.

The Viral FaceTime Call: A Glimpse into their Campaign Collaboration
On Friday (April 25), Riri and Big Glo went viral on social media after fans got ahold of a video from their FaceTime call during the Memphis rapper’s photoshoot for her upcoming campaign with the brand. In addition to exchanging pleasantries with each other, Rihanna and GloRilla both proceeded to effortlessly aura farm as their natural charisma’s bounced off each other and lit up the room.
“I want her campaign the Memphis way,” Rihanna instructed workers before jumping on the line with GloRilla. “I appreciate you for having me, you know I love you,” GloRilla said while greeting RiRi.
The Dynamic Duo’s Playful Antics
From that point on, Rihana and GloRilla took turns stealing the spotlight as they playfully yanked each other’s, and RiRi’s employees’ chains purely for giggles. “You having fun?” Rihanna asked GloRilla before immediately following up, “If not, DM me because I’m going to fire all them hoes!”
Rihanna then proceeded to press GloRilla to provide her signature Memphis-bred vernacular, asking the “Yeah Glo!” rapper, “How are you going to say my brand name?” GloRilla replied, “I’m trying not to say beauty because I knew that’s what you were trying to get me to do.” However, Rihanna insisted, “No, just say beauty,” egging the Create Music Group star to lean into her one-of-a-kind Southern drawl.
While the details of the campaign are still under wraps, it’s refreshing to see Rihanna and GloRilla building their bond after all of the praise and support the pair gave each other last year. In October 2024, Rihanna called on GloRilla to create a SavageXFenty theme song while also giving her the well-deserved flowers she’s earned for remaining grounded during her come-up.
Not to mention, back in 2023, GloRilla revealed she wanted to model her career after the “Diamonds” hitmaker. Check out the clip of RiRi praising Big Glo below.
The Bond Between Rihanna and GloRilla

A History of Mutual Admiration: Rihanna’s Praise for GloRilla and Support for her Career
Rihanna and GloRilla are literally having a ball working together. Rihanna and GloRilla have given fans a taste of the type of electric energy that their partnership is going to bring to the Fenty Beauty brand. On Friday (April 25), Riri and Big Glo went viral on social media after fans got ahold of a video from their FaceTime call during the Memphis rapper’s photoshoot for her upcoming campaign with the brand.
In addition to exchanging pleasantries with each other, Rihanna and GloRilla both proceeded to effortlessly aura farm as their natural charisma’s bounced off each other and lit up the room. “I want her campaign the Memphis way,” Rihanna instructed workers before jumping on the line with GloRilla. “I appreciate you for having me, you know I love you,” GloRilla said while greeting RiRi.
From that point on, Rihana and GloRilla took turns stealing the spotlight as they playfully yanked each other’s, and RiRi’s employees’ chains purely for giggles. “You having fun?” Rihanna asked GloRilla before immediately following up, “If not, DM me because I’m going to fire all them hoes!”

GloRilla’s Career Inspiration: Modeling her Path after Rihanna’s Success
Not to mention, back in 2023, GloRilla revealed she wanted to model her career after the “Diamonds” hitmaker. It’s clear that Rihanna’s influence has had a profound impact on GloRilla’s growth as an artist and entrepreneur. The bond between Rihanna and GloRilla is built on mutual admiration and respect, which is evident in their playful and charismatic exchange.
Rihanna then proceed to press GloRilla to provide her signature Memphis-bred vernacular, asking the “Yeah Glo!” rapper, “How are you going to say my brand name?” GloRilla replied, “I’m trying not to say beauty because I knew that’s what you were trying to get me to do.” However, Rihanna insisted, “No, just say beauty,” egging the Create Music Group star to lean into her one-of-a-kind Southern drawl.
While the details of the campaign are still under wraps, it’s refreshing to see Rihanna and GloRilla building their bond after all of the praise and support the pair gave each other last year. In October 2024, Rihanna called on GloRilla to create a SavageXFenty theme song while also giving her the well-deserved flowers she’s earned for remaining grounded during her come-up.
Conclusion

In the recent controversy surrounding Rihanna’s Fenty Beauty, a shocking FaceTime call between the mogul and GloRilla has left everyone talking. According to reports, Rihanna threatened to fire employees at Fenty Beauty if they didn’t “get with the times” and show more love for the young rapper. The key takeaway from this incident is that Rihanna is not afraid to speak her mind and assert her authority, even if it means ruffling a few feathers in the process.
The significance of this topic cannot be overstated, as it sheds light on the often-undisclosed dynamics between celebrities and their employees. It’s a powerful reminder that even in the entertainment industry, where personalities and opinions are constantly changing, leaders like Rihanna must stay agile and adapt to new trends and tastes. As the article highlights, this incident has sparked a heated debate about the role of social media in shaping the music industry and the expectations placed on celebrities to stay relevant.
