Gatorade Going Sugarless for the First Time After 35 Years



    Gatorade is one of the most popular energy drinks, which has been used for more than 35 years around the globe. It is one of the most preferable energy drinks for athletes. In this article, we will talk about Gatorades new sugarless energy drink known as Gatorade Zero. It is the best option to quench your thirst without consuming sugar or carbohydrates. It comes with different flavours which you can choose according to the choice of your flavour.

    Gatorade Zero – Sugar and Carbs Free Drink

    Gatorade is one of the oldest energy drinks. This is one of the most popular drinks for many years among athletes. Currently, they have introduced “can you sugar and cards free” energy drink. This drink is available in orange, cherry and lemon lime flavour, pricing of the Gatorade Zero is similar to the classic version of the energy drink. Gatorade Zero is introduced due to the low requirement of sugary drinks.

    Gatorade is having a market share of 75% and even controlling more than $8 billion US sports drink industry for many years. These numbers are provided by the researching firm called Euromonitor International. This brand was owned by Pepsi since the year 2001, simple and it is the most profitable brand among other energy drinks. This drink is even having the sponsorship with Pro leagues and even having endorsement deals with several global stars.

    Endorsement deals with global stars include Lionel Messi, Michael Jordan, and Serena Williams. In the year 1991, Gatorade used the Michael Jordan craze with the commercial “Be Like Mike”. Evidently, glacier freeze and the fruit punch Gatorade baths are the marks for several super Bowl-winning coaches. Even after the successful business around the globe, the sales of the brand went down by 0.5%. as a result, it is currently controlling $5.9 billion in the United States of America according to the same research in the firm.

    Even Gatorade lost market share, which is a tremendous loss for the brand. The energy drink is filled with a high level of electrolytes, which can instantly rehydrate the athletes even they are sweating. In that, 20-ounce drink of Gatorade is having 34 grams of sugar, 140 calories and 36 grams of carbohydrates. Although the health-conscious athletes not choosing this energy drink which is filled with a high amount of sugar and carbs.

    According to the leading sports dietitian, electrolytes is much important for the athletes in order to get hydrated after sweating. Nowadays athletes are replacing Gatorade with electrolyte, flavoured water with natural ingredients, sparkling, coconut or similar type products. These products are having similar functional benefits, although no sugar and carbohydrates are present. Nowadays health is the main concern of any person who is trying to choose any type of product.

    This is the sole reason the beverage industry is now reshaped according to the requirement of the customs. Even carbonated soft drinks sales have fallen down continuously for 13 years in a row. These statistics is provided by the trade publication known as beverage digest. According to various researches, the majority of the consumers avoiding sugar intake along with the soft drinks. Now in order to improve the market share and sales, Gatorade is responding to the trend and the requirement of the consumers.

    In the year 2016, they have also introduced G Organic energy drink with high pricing, current Indians are artificial coloring fewer ingredients and low sugar compared to the classic version. Later on, they have we introduced the energy drink with G2 low-calorie line-up, which is mainly targeted for lower sugar in each and every bottle of energy drink. Even after these attempts, consumers are not satisfied with this energy drink brand and sells are not up to par compared to traditional versions.

    According to several experts, the actual reason for the Gatorade drink to be avoided due to the artificial and sugar ingredients used in the product. This is the sole reason for the brand image to get lower due to the healthier alternatives are available in the market. So, Gatorade is trying to have a crush and new attend in order to reach to all the consumers who have rejected sports drinks. The main target of the Gatorade Zero is to meet the demands of that leaves for additional hydration options.

    According to the CEO of Pepsico, newly introduced version of the Gatorade will provide more flexibility towards the athletes. After the instruction of the new version of the energy drink, it is about to take on the Powerade Zero. Although it was launched about a decade ago and is one of the most successful brands in hydration drink for the athletes in the sports. Get trying to add the vibe of more natural to their new energy drink.

    One of the major competitors is the body armour, which is currently having $235 million and even the sales crew up to 78% in the year 2016. Currently, they are directly targeting the Gatorade, they are featuring James Harden and Mike Trout in a new ad with catching tagline “Thanks, Gatorade. We’ll take it from here. ” In order to take the market share back, Gatorade Zero is the best option for Pepsico to gain more consumers due to the no sugar energy drink.

    You will get to have the classic flavors along with no harmful contains which can be an issue for health especially for the athletes. Most importantly body armour sales fell down after the introduction of the Gatorade Zero.


    Get energized and quench your thirst after day workout by having Gatorade Zero. If you are having no idea about the new edition of Gatorade, you can learn from this article which we have posted for you. We have gathered the complete information about Gatorade Zero from various sources along with the reviews in this article for you. Share this important article with others, so that they get to know about the new sugar-free energy drink available in the market.