Top Benefits of a SWOT Analysis 

In business, companies are known for utilizing an analysis known as SWOT which is short for Strengths, Weaknesses, Opportunities, and Threats. Although SWOT is a management tool, it’s is also an effective tool that can be used for effective company branding and marketing. The main focus of the SWOT analysis is to recognize different factors that may have an impact on a business’s performance in the future. They also focus on balancing both company capabilities and resources used internally and the threats and possibilities that are external.

To have strategies identified, you would also utilize SWOT in order to create a business model that is specific to the capabilities and resources. These also include the business environment in which it operates. It looks at the negative and positive points that are outside and within the business that may damage their overall success.
A SWOT analysis is able to accurately predict or forecast trends that are changing so that a business’s process for decision-making can be benefited. Below are each quality and what they represent.


The strengths are the driving forcé that lead to an organization’s success. It allows a business mission to be fulfilled. But remember though, in business you can have either an intangible or tangible strength. Many qualities and traits that employees have are all considered to be strengths. Organization strengths include being debt-free, significant financial resources, and having employees who are committed to the company.


Make sure to keep in mind that any weaknesses will be hindered in order to stop productivity and not allow the company to fulfill the mission. Also, you’re able to control any weakness and it’s an amount, but you must first have the weaknesses identified first.


So many environmental opportunities are available where the operating business lies. These benefits are also always available. Many of the opportunities may be from technology, competition or just the market.
Opportunities that exist may be caused by technology, a competitor that has failed, or having the resources being taken for granted which are currently untouched.


A threat makes a business feel very vulnerable to jeopardizing its profits and reliability. Although threats happen, they sometimes become unable to be controlled. Because of this, they must be talked about so that solutions can be found.


Training is not required and no skill is needed to complete an analysis of SWOT. Also, there is no need for any consultations. The only thing required is having an employee that has a background in business.

Discussion Gets Promoted

When SWOT is used, it opens the door for discussion. When a discussion is instigated you can be confident that everyone will be talking about the same thing. Not only that, but each employee is given their own role to play in order to help the business succeed. When the weaknesses and strengths are discussed, the business will be able to gain more opportunities.

Now that you have the complete rundown of what a SWOT entails, we hope that you’ll be able to learn even more by way of conducting your very own Shopify SWOT Analysis.

Leave a Comment